
My Story
Summary
Track record for building and managing businesses internationally, with expertise in strategy, brand development, PR & marketing, market research, product sourcing & assortment development.
History of successful market development for various brands through international and domestic growth; expertise in wholesale, retail, franchising, e-commerce, and licensing
Experience in working with small and large companies, private and public, applying organic development as well as re-alignment and re-orientation strategies. Developed brand and marketing strategies for Authentics (design company), Alno Kitchens (manufacturer), Schieder Holding (manufacturer), and Crate&Barrel (retail).
As management consultancy, designed and executed concepts for retail groups in the United States (Fortunoff, Crate&Barrel), Mexico (Grupo Axo), Chile/Peru/Colombia/Argentina (Falabella, Ripley). Expertise in assortment strategy and worldwide sourcing through a network of international design and sourcing agents.
Business Experience
2018-Present Strategiqo, Managing Director
(Frankfurt, Germany)
Management consultancy supporting businesses in leadership, strategy, and sales development
2005-2017 Global Brand Vision, CEO (Boston, MA, USA)
Management consultancy for home retailers, focusing on assortment and sourcing strategies, brand re-positioning , marketing relaunch, and international expansion.
2008-2011 Crate&Barrel, Executive Director (Northbrook, IL, USA)
Assisted the brand in the critical transition from founder member to management-run business; new strategy development for chain of retail stores and e-commerce; new growth through new brand development, expansion through acquisitions, international expansion through franchise and own stores
2003-2005 Schieder Holding, Divisional Managing Director (Herford, Germany)
Re-structuring and re-orientation of various brands of a diversified furniture business including production sites, product line management, distribution re-alignment, and leadership renewal
1999-2003 Alno Kitchens (UK), Managing Director UK and Eire (London, UK)
Re-orientation of existing marketing and distribution strategies, new market development (Eire), successful new brand launches and development
1997-1999 Infinite Marketing, CEO (Racine, WI, USA)
Management consultancy focusing on market entry and market development strategy for European brands into the US/Canadian markets
1992-1997 Authentics-artipresent, Director of Exports (Holzgerlingen, Germany)
Re-orientation of international distribution strategy, marketing concepts, assortment strategy for international markets. Experiences included wholesale, retail, license agreements worldwide
Languages
English, German, French, Spanish, Italian
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